InnoVest Group

Consulting & Professional Services

Excellence in Web Publishing and Content Support

Developing and deploying new content strategy and migrating web content

Situation

A leading multinational chip maker needed to migrate their website to a robust platform capable of dynamic content delivery with a vibrant new look and feel.

Problem

Creating a meta data strategy for populating assets into the right web page based on a customizable, user-driven experience.

Assembling and managing a diverse team with experience migrating tens of thousands of assets to a new platform

Implementing a content support model to continue aggressive adoption of the new platform while simultaneously supporting daily website publishing needs.

Action

Assembled a 95+ person team of project and content managers, developers, and QA for content management, taxonomy, migrating and validating content, coordinating launches and implementing site enhancements.
Partnered with the client to assess content and devise a meta tagging strategy for content delivery and search engine optimization.
Collaborated with client to modernize content and create display strategy, validated style guide adherence, and compliance with legal guidelines.

Results

Fast-tracked project and met an aggressive project timeline.
Dramatic decrease in time required to publish content changes resulting in reduced publishing costs.
Increased end-user productivity with a consistent user experience across multiple websites.
Developed standardized process and workflow for future site migrations.