InnoVest Group

Consulting & Professional Services

Excellence in Digital Solutions for Microelectronics Industry

Enhancing the scale, quality, and end-user experience for web content and applications

Situation

Major technology client was looking for a cost-effective, scalable solution to improve their web content, content management processes, and overall user experience.

Problem

Content was generated by numerous lines of business.

Content was managed using different content management platforms.

Inconsistent enforcement of corporate branding and content creation guidelines.

New product launches exceeded the capacity of existing marketing resources.

Action

InnoVest Group provided a Digital Management solution, led by a cross-functional team of content developers, project managers and web application developers.
The team collaborated with the client to design and implement new content creation and delivery priorities.
InnoVest Group assumed responsibility for validation of all web content and applications leveraging .NET, HTML5, CSS3, JavaScript, Flash.
Created test processes and standards for validation of content and applications on mobile devices.

Results

Solution consolidated over a dozen sites into a standardized workflow, look and feel, and publishing process.
Content is now dynamically delivered based on customer actions.
Provided savings in cost of publishing resources, and allowed customers to focus on content quality vs. publishing logistics
Site redesign and launch was successfully planned and deployed at double velocity.